Technology is rapidly transforming consumer culture and lifestyles. Organisations are seeking marketers who can understand these changes and develop strategies to better connect with their consumers.
This one of its kind course is designed to create future-ready marketers; marketers who can leverage the power of technology & data to creatively solve marketing problems.
The course is designed to provide students a solid foundation in business strategy and business models and then take a deep dive into the fundamentals of marketing, advertising & storytelling. Students will gain a thorough understanding of market research and consumer behaviour, market segmentation & positioning, integrated communication planning and media planning.
There will be emphasis placed on Digital Marketing to help students become technology-savvy marketers who understand different digital tools and the nuances of creative storytelling in the digital age. The focus on Design Thinking is intended to help students develop a creative and agile approach to problem-solving. While the modules on Data Analytics will help students leverage insights from data to make better decisions.
The entire course is designed to be highly application oriented in an experiential model of learning. Students get to do live industry projects and internships throughout the course. The global partnership with Torrens University, Australia ensures students are abreast with global best practices and marketing in an international context.
After this course students can look forward to gaining employment in the marketing departments of corporates, advertising agencies (planning/client servicing), digital marketing agencies, media planning agencies, market research agencies and start-ups